How Much Would You Charge?

I'm making rag dolls to sell as an attempt to earn some money but am not sure as to what to charge. The materials, thus far, cost roughly $30 and I have only made three thus far (nine have been cut out to be sewn and stuffed); if I were to sell the first three made, the unit cost would be roughly $10 but I need to make some kind of profit. Here is one of the dolls. There are three sets of trim (one to create a bust, one at the hem, and the hanging lace) and a red stone in the middle of the bust. I used absolutely no glue on the dolls.

Parts plus labor is the guideline I use. Parts per doll, plus whatever you think would be a fair wage for you per hour (or however long it takes you to make one doll). You can also add a moderate profit markup. Shipping is separate, right? Otherwise, include that too.

I've been told that you can multiply that total by up to 5 if the pieces are one of a kind. I don't mark up that much, even though I make one-of-a-kind pieces, b/c I'm afraid I'll price myself out of customer consideration. Maybe if/when my work gets more popular I can raise prices.

Good luck, Ginger. I hope they sell well -- you're selling for the same reasons I'm selling (passion, yeah, but also profit). If you sell through Etsy, let me know and I'll add you to my favorites.